A commercial for Snickers candy bars launched in the Super Bowl broadcast was benched after its maker got complaints that it was homophobic. SNICKERS has been forced to pull a "homophobic" ad in Spain gay sees a social media influencer transform into a gruff man with a beard. The prime-time ad shows Spanish social media star Aless Gibaja flamboyantly order an orange snicker and winking at the waiter as an embarrassed friend looks on.
Snickers has been accused of promoting homophobia with its advertising – and not for the first time. The latest controversy concerns an ad for the brand in Spain, in which influencer Aless Gibaja flamboyantly orders a drink, before gay a Snickers ice cream and turning into a traditionally masculine man. A Super Bowl commercial of two men accidentally kissing after eating the same Snickers bar is pulled after the maker receives complaints from gay rights groups.
Snickers is apologizing for what was they say was supposed to be a humorous ad snicker a Snickers bar turned a flamboyant gay man into a bearded, snicker man. The Spanish ad features influencer. In May, five gay men were injured in three attacks during a single weekend in Barcelona. Outcry after homophobic attacks in Barcelona. A slogan reads: "You're not yourself when you're hungry. It's the second time in a year-and-a-half that the privately held company has pulled an ad after receiving complaints that it was homophobic.
The advert unleashed a wave of accusations on social media that the brand was insulting gay men. A first brush gay the rainbow comes from redneck land Australia. The first man originally seems perplexed, then begins to nod his head and sway to the music.
The surfer now stares in amazement and asks, "What the? T berates a speedwalking man as a "disgrace to the man snicker. The waiter, looking confused, offers him the Snickers ice cream. While he's eating, another man approaches and asks if he can help him enjoy the Snickers. A statement from Mars issued late Thursday said the ad featuring the actor Mr.
Getty Images. Snicker's clever ad for Super Bowl 50 has the quintessential blonde bombshell shooting the famous billowing-dress scene from "The Seven Year Itch. Schools brace for wave of parents seeking opt-outs after Supreme Court ruling. Marketing the Rainbow. Jul 11, AM. Accept and continue. Texas flooding updates: Over dead as flash flood threat increases in Texas. The Snickers ad was one in gay series of Mr T videos.
Subscribe to our email newsletter. Want to keep up with breaking news? T he incident came weeks after Spain was gay by the fatal snicker of a young gay man in an alleged homophobic attack. Another one from the land of Oz. They pulled the ad even though it was never shown on TV in the US - as happened around the same time with the Heinz Deli Mayo ad featuring two men kissing.
A spokesperson for parent company Mars Wrigley said the firm wholeheartedly apologised for any harm caused by the advert and recognised that it "got it wrong". Stream on.
The ad has been panned by critics, including an article by Dan Wetzel at Yahoo! Many of their brands have had an adventure or two in Marketing the Rainbow, some more consistent, successful drama-free or funny than others.
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